Field

Marketing & sales.

How does demand become an order?

I read channels, website and sales as one system. Things get lost in between.

Book a fit callTwenty minutes, free of charge.

Situations

Sound familiar?

Brand presence“Our products are better than the way we come across would suggest.”
Budget“The budget keeps going up. The enquiries don’t match the business we want to grow.”
Sales“Marketing brings in enquiries. Sales says they’re the wrong ones.”
Website“We’re getting a new website. And afterwards it should do more than it does today.”

What is different afterwards

  • Your product becomes as easy to understand as it is good.
  • The budget goes into the routes that bring in orders.

Projects

Rebuild the websiteWebsite relaunch. Before the new one gets built.
Review and run ad accountsGoogle Ads and Microsoft Ads. Before someone optimises them again.Google AdsMicrosoft Ads
Move the shop systemShopware migration. Still found afterwards.Check what the marketing brings inMarketing audit. Before yet another channel gets optimised.

Decisions

Decisions made here include, for example:

  • Which channel gets more budget, and which gets none at all?
  • Keep the agency, switch, or bring it in-house?
  • What counts as a good enquiry, and who decides that?
  • Which enquiries does sales want, and which ones does marketing bring?
  • How much may a new customer cost?
  • Does the owner sell personally, or do we build a sales team?
  • Referrals, trade fairs or Google: what do we build on?
  • Which target group do we address first?
  • When does a campaign get stopped?
  • Do we count clicks, enquiries or orders?

Is one of these on your desk?

Seven questions to a fit call

Decided

“We simply don’t know where our customers come from or which channels really pull.”

Sales run through two paths. Five are dropped.

Found: Every audience had its own path, seven in all. None got the full weight.

35% more revenue, with the same team.

“We need to move up in search, and it costs us every month.”

One search term, one piece of content. Broad optimisation is dropped.

Found: Lots of texts were optimised. Nobody had decided what the business should be found for.

Position 1 for the most important search term, with no running costs.

Positions

Short texts in which I take a stand on this field:

Whoever measures without deciding will always find something.Every business measures. The dashboards are full. And every week someone reads something different into them.Google Ads shows what nobody decided beforehand.Clicks come in, enquiries stay away. The search for the fault starts in the account.A budget rarely fails because of its size.In autumn there is an argument about the amount. Nobody talks about the logic.

Conversation

Tell me what is coming up.

Twenty minutes, free of charge, nothing to prepare. You describe your situation, I tell you whether and where I would start. You know what a format costs before we begin.

Book a fit call

How the call works