Overview

Positions.

Where I take a stand, and why.

Short texts on questions that come up in almost every business.

Texts

Decided early. Paid for later.Expensive decisions rarely look expensive. What a project costs is set before the first invoice arrives.Everyone has a plan. Nobody holds the direction.The pipe sits neatly in the wall. Exactly where the door is meant to go three weeks later.Whoever doesn’t know what they stand for negotiates every price.Identity sounds like logo and mission statement. It shows in the discount.AI accelerates everything, including the mistake.Every business is introducing AI right now. Almost none has decided what for.Paid standstill looks like work.There are meetings, concepts and invoices. And the same question comes back.Under pressure, whatever is at hand decides.Each one costs money. None answers the question that was due beforehand.Whoever measures without deciding always finds something.Every business measures. The dashboards are full. And every week someone reads something different into them.Google Ads shows what nobody decided beforehand.Clicks come in, enquiries don’t. Everyone looks for the fault in the account.A budget rarely fails because of its size.In autumn the argument is about the total. Nobody talks about the logic.Done is what runs.The decision has been made. Three months later the business runs as before.Growth starts with what stops.A hit here, a slump there. And nobody knows which euro did the work.Stopping has no owner.The licence keeps running because nobody cancelled it.Whoever wants to please everyone gets chosen by no one.Three target groups and two channels cut, prices raised by 30%.Goals point. Systems carry.The goal is margin. Sales is paid on revenue.

Further

What I see, with no verdict at the end:

ObservationsScenes from businesses and beyond.

Conversation

Tell me what is coming up.

Twenty minutes, free of charge, nothing to prepare. You describe your situation, I tell you whether and where I would start. You know what a format costs before we begin.

Book a fit call

How the call works