Every project in a business has someone who started it.
A name in the minutes.
A budget.
A deadline.
Nobody’s name is down for its end.
When things get tight, the answer is usually: more.
More people. A new tool. A method for setting priorities.
Each of them starts something again.
The bottleneck sits one level lower.
Starting gets proposed, discussed, approved.
Stopping only happens when something breaks.
The licence keeps running because nobody cancelled it.
The campaign keeps running because it was right once.
The monthly report keeps coming, though nobody reads it.
Quietly.
Every month.
That is how a business grows wider without anyone deciding it.
Each part makes sense on its own.
Together they tie up money, people and time that the important work lacks.
Where it works, stopping is a decision like any other.
With a date. With a reason. With someone who makes it.
Then there is a little less every year.
And what remains gets the full weight.
Anyone in a business can start something.
Only someone who decides can stop it.