Overview
Almost every expensive measure is preceded by a decision.
If it is skipped, the measure still gets paid for.
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Stance
The decision is the foundation.
Every business builds: the team, sales, agencies and service providers. What they build on is what was decided beforehand. What applies, what takes priority, what stops.
Once that is settled, everyone builds on the same ground. If it is missing, everyone builds on their own. It only shows when something cracks. Then the measure usually gets repaired, and the decision underneath stays open.
I start underneath. With what was decided, and with what was never decided.
A measure holds as far as the decision it stands on.
I bring the decision about. You make it. Then I lead the build until there is a result that can be checked.
Fields
Five fields. From top to bottom.
Each field hangs below the one above. If the upper one is skipped, the lower one builds into thin air.
Types
Three types of decision.
I work mainly on the second. And on making sure the third no longer lands with you. In the chained one, I look for the decision that has to be made first.
Conversation
Let’s find out which decision has to be made first in your business.
Twenty minutes, free of charge, nothing to prepare. You describe your situation, I tell you whether and where I would start. You know what a format costs before we begin.