Projects

Marketing audit

Check what the marketing brings in.

Your marketing is running. The question is whether it holds.

Google Ads delivers clicks, SEO delivers rankings, the website delivers visitors. I check what the business gets out of it: where it holds, where it breaks and what that costs.

Book a fit callTwenty minutes, free of charge.

Situation

Sound familiar?

Lots of activity“We do a lot, and I can’t tell you which of it actually works.”

Every channel has its number. None of them says what the business gets from it.Place 02 · The work that looks like progress

Four agencies“Our agencies each optimise their own area. Nobody connects them.”

Everyone optimises their own area. The result belongs to nobody.Place 01 · The decision that was never made

More budget“We’re planning a relaunch, new campaigns, more budget.”

More budget on a system nobody has checked buys the same mistake, only bigger.Place 03 · What keeps running because nobody stops it

Four service providers, four areas, four reports. Nobody is responsible for what lies in between. That is where the money gets lost.

It happens to good businesses. Usually when they have grown faster than their decisions.

What becomes possible

  • Every euro in marketing has a path that leads to an order.
  • Your service providers work from findings that connect their areas.
  • The next investment stands on a system that has been checked.

Who takes on what

I

  • read accounts, website, tracking and offer together
  • talk to the people it depends on
  • write the Findings
  • lead the rebuild, if you want it
  • check against the criteria and hand over

You

  • give access to accounts and numbers
  • decide what goes first
  • sign off

Your service providers

  • implement based on the findings
  • report in one place

How I go about it

  1. ReadI read five zones: demand, visibility, offer, path and profitability. Behind each one sits a decision the marketing runs on.
  2. DecideEach zone gets one of three verdicts: holds, breaks, unknown. Where money is lost, the amount is noted. Plus the one decision that comes first.
  3. LeadIf the findings show cracks, the architecture for offer, path, tracking and budget comes first. Your team and your service providers build, I lead the build.
  4. CloseI check against the criteria from the start and hand over. At the end there is the operating manual your team and service providers work to.

How decisions reach everyone and what each format delivers

What may lie behind it

What gets lost between the channels.

Budget on channels that bring no orders. Enquiries that sales leaves lying. Tracking everyone reads differently. Reports without a decision.

Numbers show where something stands out. They rarely say why. Often the reason lies in a decision from a time when the business was a different one.

Review and run ad accounts

Rebuild the website

How you know it is done

  • Each of the five zones carries a verdict: holds, breaks or unknown.
  • Where money is lost, it is put in figures, as far as the numbers allow.
  • The decision that comes first is named.
  • You have the findings in writing.

The criteria are set before anything is built.

Decided

“We spend more every year and don’t know what is working.”

One product group takes priority. All other initiatives are dropped.

Found: Every team asked for more budget for its own measure. Nobody had defined what they were all paying into.

Part of the annual budget freed up, with the same visibility.

Limits

I don’t review a single ad account; that is what the account review is for. I don’t do an SEO audit, I don’t rate agencies and I don’t write a list of best practices. Your team and your service providers implement, based on the findings. I lead them.

If marketing is too narrow a boundary: the Forensic

Conversation

Let’s find out where your marketing loses money.

Twenty minutes, free of charge, nothing to prepare. You describe your situation, I tell you whether and where I would start. You know what a format costs before we begin.

Book a fit call

How the call works

Optional: seven questions in advance