For craft manufacturers

The signature stays. The business keeps growing.

For craft manufacturers with a product they are proud of, and a business that should make more of it.

Quality and signature stay as they are. What moves is everything around them: sales, price, team, the next generation.

Book a fit callTwenty minutes, free of charge.

Situation

Sound familiar?

Retail“The retailers decide what we earn.”

Sales depend on a few retailers. They set the price and decide what goes on the shelf.

Next generation“The next generation is ready. How they’ll take over is still open.”

The founders know how things are done here. It isn’t written down anywhere.

Costs“Materials and wages are going up faster than we’re raising our prices.”

The margin gets a little smaller every year. Nobody has decided whether the price may rise.

Direct sales“We want to sell direct without losing the retailers.”

The shop and the retailers reach for the same customers. Which channel takes priority isn’t written anywhere.

Small team“Marketing and sales here is two people, on top of everything else.”

The team learns by doing. It needs an order it can follow step by step, and the reason for each step.

It is rarely the product. It is what was never decided around the product.

It happens to good businesses. Usually when they have grown faster than their decisions.

What becomes possible

  • Your product becomes as easy to understand as it is good.
  • Retail and direct sales each have their role, and the price holds.
  • Your team knows what comes next and grows more confident with every step.
  • The next generation takes over a business whose rules are written down.

What I take on

I settle what your company builds on and lead the build with your team and your service providers. Until there is a result that can be checked.

I

  • read product, sales and figures together
  • prepare the decisions and bring them about
  • set the order in which things get built
  • lead team and service providers through the build
  • check against the criteria and hand over

You

  • decide what applies
  • give access to figures, team and service providers
  • sign off

Your team

  • builds along, step by step
  • learns for each step why it comes and how to tell it is done
  • carries on what is in place

“You look it over … and then we have a direction.”

Matching projects

Sharpen the positioningYour business should stand out from the competition. Still open: what it gets chosen for, and who it isn’t for.Reset the pricesYour business should earn more. For that it has to be settled which offer carries it.Arrange the successionYour business is to pass into other hands. Still open: what will still depend on you then.Rebuild the websiteYour website is due to be rebuilt. And afterwards it should do more than it does today.Move the shop systemYour shop is moving to a new system, for example Shopware 6. It should still be found afterwards.Review and run ad accountsGoogle Ads and Microsoft Ads. First it is settled whether the account sells what you want to sell.Check what the marketing brings inYour marketing is running. The question is whether it holds up.

How I work

  1. ReadBefore I recommend anything, I understand your product, how it is made and who buys it. Then I read sales, prices and figures together.
  2. DecideWhich channel takes priority, what the price has to carry, what goes. I prepare, you decide.
  3. LeadI lead the build with your team and your service providers, in an order your team can keep up with.
  4. CloseI check against the criteria set before the build, and hand over.

How decisions reach everyone and what each format delivers

Decided

“The new shop is live. Since then we’ve been losing visibility, in every market.”

The shop follows a fixed order for markets, audiences and products.

Found: How the shop should be built was never decided before construction. Market and goals were bent to fit a ready-made template.

Paths that lead to the product. Visibility and revenue are growing in every market.

Person

Dennis Hildebrand, Decision Architect from Hamburg

I am Dennis Hildebrand.

I get a project moving and keep it steady until it is done.

I know businesses from carrying responsibility myself.

More about me

Limits

I don’t develop products and I don’t plan production. Your craft stays yours. I work on what has to be decided around it.

Conversation

Let’s find out which decision has to be made first in your manufacturing business.

Twenty minutes, free of charge, nothing to prepare. You describe your situation, I tell you whether and where I would start. You know what a format costs before we begin.

Book a fit call

How the call works

Optional: seven questions in advance